Swadeshi Mandi Promotion

Video on Promotion of Lucknowi Chikankari

The second phase of the Swadeshi Mandi competition was to promote the product we chose !!

#vocal_for_local was the tagline for this year's swadeshi mandi competition. To take part in this campaign, me and my friend Shashi are promoting Lucknowi Chikankari. This is an amazing video made by our group to promote our local product. 

Chikankari, a geographical indicator, is an ancient form of white floral embroidery, intricately worked with needle and raw thread on a variety of fabrics like cotton, muslin, silk etc. 

Lucknow Chikankari is the unique technique of making intricate designer patterns on a fabric, all by hand.They find their origin in the city of Nawabs, Lucknow, and the word ‘chikan’, literally translates to embroidery.

The video link is attached below :
https://www.youtube.com/watch?v=wSPrJTAcnEI&feature=youtu.be

The idea is to uplift these products and make India self reliant and self sufficient.

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