H_2004042 | Business Communication

     

Swadeshi Mandi Event @ NITIE        

This Independence day, NITIE brings a campaign to encourage the usage of local goods in order to promote self-sufficient and self-reliant India.

#Vocal_for_local is the hashtag going on at NITIE to promote the local handicrafts and products adorning the regions of India. To take part in this campaign, me and my friend Shashi are promoting Lucknowi Chikankari. Have a look, guys !

Chikankari, a geographical indicator, is an ancient form of white floral embroidery, intricately worked with needle and raw thread on a variety of fabrics like cotton, muslin, silk etc. 

It's an intricate and elegant art of embroidery pursued with a needle on a fabric and the needlework requires time and patience, that's why the final product appears appealing, attractive and so classy. It highlights the talent of local women from Lucknow who work on this craft.

#share and promote ! 

#74th Independence Day # Vocal for local #Swadeshi Mandi